Talent representation — creator partnership
We represent Ella Mrsic, an Australian creator at the exact start of her breakout. Her latest reel is approaching 14 million views and is still climbing. She is launching into swim and lifestyle content off the back of that momentum — and this September she's in Vanuatu on a partnered resort shoot, creating content for the resort hosting her. She is dressing that trip in a hand-picked wardrobe of labels she genuinely rates — and this is a proposal for Anjuum to be one of them.
All numbers organic and current at time of writing — still climbing daily. Live insights available on request.
Every brand says they want to find creators before they blow up. This is what that moment actually looks like.
Ella isn't an established swimwear creator — that's precisely the opportunity. Her latest reel has done nearly 14 million views and over 800,000 likes, entirely organically, and brought more than 4,000 new followers with it. The audience arrived before the niche did. She is now committing to swim, travel and UGC content as her lane, and she is choosing the labels that lane gets built around.
For Anjuum, the maths is simple: gifting-level cost, a creator with proven viral instinct, and an early position before her rates reflect her reach. If her next reels perform anywhere near her last one, Anjuum is tagged on them.
The window matters. She shoots Vanuatu 21–28 September. Content decisions for the trip are being locked in the next two weeks.
The wardrobe for this trip is hand-picked, not mail-merged. Anjuum is on the list for reasons that go past the product.
The design language. Sculptural silhouettes, signature hardware, iconic bandeau shapes — cut from regenerated Italian and American fabrics (ECONYL®, Carvico®, REPREVE®). Anjuum pieces read as jewellery for the water, and detail like that is what a camera loves in close-up.
The story. Founded by Marcela Machado after twenty years in fashion and a deliberate step away from it — into ancient cultures, meditation and yoga — to build swimwear "designed to evoke deeper beauty." Proudly Australian-designed, made with partners paying fair wages. That depth gives Ella something true to say on camera, not just something to wear.
The moment. A brand built on the power of femininity and ancient wisdom, shot on a South Pacific island with living reef culture — the setting Anjuum's whole idea points at, captured by an Australian creator at the start of her breakout.
From 21–28 September, Ella is on location in Vanuatu in partnership with Warwick Le Lagon, Port Vila — the resort hosting her — creating the resort's content for the week. This is a working shoot with a brand partner already attached, not a holiday with a camera in the bag.
That partnership is Anjuum’s bonus: the resort content Ella shoots, she wants to shoot in Anjuum — putting the label in front of the resort's audience as well as her own, at no extra cost. Lagoons, reef water, island light, a week of dedicated shooting — the exact world Anjuum’s product lives in.
Concepts developed for this trip, in the style of the reel that just did 14M views — hook-first, native to the platform, built to travel. Anjuum selects the direction; nothing posts without the collaboration terms agreed.
Travel fit to first swim — one cut, airport to lagoon, landing in Anjuum. Built around trending audio, engineered for rewatches.
Packing the gifting pieces for the trip, talking through each one to camera. The exact format brands re-run as ad creative.
Slow-motion golden hour in the water — each piece given its own editorial moment. The one that lives on Anjuum’s own grid.
Voiceover day-in-the-life at the resort wearing Anjuum throughout — bikinis in the water, resortwear from lunch to sunset. Authentic wear-testing, not a lookbook.
The full gifting package tried on against the water — fit, feel and honest reactions, shot where swimwear is meant to be seen.
No vague "some content" promise. This is the package, in writing, delivered on a schedule.
At least one reel with Anjuum worn, tagged and credited — dedicated where a piece leads the concept. Direction agreed before the trip.
Across the week on location — unboxing, try-on and wear moments, all tagged with handle stickers.
A still or carousel appearance shot on location, tagged and credited in the caption.
Repost anything featuring Anjuum across your own social channels for 12 months, with credit. Paid ad usage and raw footage available by arrangement.
Four steps, one hard date: pieces need to be with Ella by 14 September to make the trip.
Anjuum confirms gifting and picks the pieces it wants featured. Concepts locked together over email.
Gifting package lands with Ella in Australia, with time to plan every look before departure.
Seven days on location at Warwick Le Lagon, Port Vila. Stories run live from location; reels are captured across the week.
All reels and posts live and delivered, performance recap sent, and a conversation about what an ongoing partnership looks like.
Two or three pieces — Anjuum's pick of the silhouettes it most wants seen. No fee, no retainer, no media spend. In return: on-location content from a resort-partnered shoot, a defined deliverables package, organic usage rights — and Anjuum in the running for the resort's content as well as Ella's own.
If the content performs — and her track record says it will — the follow-up conversation is an ambassador arrangement, with Anjuum already in her feed and the relationship warm. If it doesn't, Anjuum has risked postage.
We'd love a yes by early September so the pieces make the flight.